SC need look no further than our northern neighbor to see the job (10,000) and economic ($791M) impact of the craft beer industry. Unfortunately, SC legislators are behind the times. Let’s hope we can pull it together before we lose the opportunity to bring Stone Brewery here to the state.
Warren Berger, author of A More Beautiful Question, collected the provocative questions top designers, tech innovators, and entrepreneurs.
- What’s your tennis ball? Dogs chase tennis balls with a focused enthusiasm that is difficult to imagine. Determine what your tennis ball is.
- What am I doing when I feel more beautiful? Why not stay in this place always.
- What is it something that you believe that most others disagree with you about? In most cases, people will disagree because your idea is too extreme or unrealistic. Remember, it is only that way to them, not to you.
- What are your superpowers? Find the ultimate combination of personality and aptitude that you offer and focus your efforts on that.
- What did you enjoy doing when you were 10? Of course, we can’t all play D&D as a profession, but the questions goes far beyond what we were actually doing. Just remember how you felt when you did engage in those activities, and look for that feeling again.
- What are you willing to try now? People like me, married with kids, are going to have a completely different answer to this, but in general, if we all just sat down and thought about this question, deeply, I think we’d surprise ourselves with what we came up with.
- In 20-30 years, what would you like to have accomplished? Whatever that is, what’s keeping you from starting that now? If you’ve already started, then what’s keeping you from achieving it now? If you’ve achieved it already … good for you! What’s your next accomplishment?
- What is your sentence? More than just a mantra, which is how you live your live, your “sentence” is what others say about you. This requires you to live your mantra while conducting yourself in a way that leaves that impression with others.
Theoretical, yes, but it’s nice to think about what crowd funding (investing) could do to the startup community. Just wish we could get legislators moving on completing regulations. Look to UK for the lead!!
Citi Bike in NY has over 100,000 users, but it’s still in financial trouble. It needs to raise money, but finding a company to sponsor the program is going to be tough, considering their primary sponsor is Citibank. With such a cleverly branded message on the bike, why would any other company want to slap their name besides it. I’m guessing that even with a $41M sponsorship by Citibank, Citi Bike is wishing it might have thought this thing through. Good lesson for small companies when it comes to advertising.
Why would any other company want to join Citi as a sponsor?
Bitcoin has really caught my attention. I understand how much of an impact it can make, especially when you consider 1) transaction costs for money transfers can be as much as 10% of the total moved and 2) 4% of global GDP is derived from fraudulent online and credit card transactions. That’s huge. But, I still don’t understand 1) how digital currency is created and 2) how this open source ledger is supposed to stay secure. A great number of people, much smarter than me, seem to think it will work, so it’ll be an interesting thing to watch. Cheers.
For lustful eyes only, here are a couple of pics (courtesy of camera operator Andrew Bikichky) of the blacked out Panavision cameras that will be shooting Star Wars Episode VII over the summer: The Panny’s are custom made for Star Wars and will be the production’s “A” and “B” cameras, nicknamed “Death Star” and “Millennium…
Rumor is that JJ Abrams will shoot #StarWars Ep VII, VIII, IX in 35 MM over digital and CGI. Thank you JJ …
Like most college graduates, I didn’t just walk away from university with an education, I left with an unbelievably deep and meaningful view of the world, influenced greatly by my schoolmates and educators, that I would never have received otherwise.
Which is why I found disturbing the recent news that state legislators withdrew much-needed funding from two South Carolina public universities for assigning “gay-themed” texts to freshman. Read about it here.
While I understand the point of view that “public” institutions, such as state-funded universities, should consider the opinions of the tax-payers who fund it, I am miffed by the lack of courage demonstrated by our legislators. Clearly, this move is a power grab by zealots numbering in the minority, and allowing the few to have such influence over the many begs the more frightening question … what’s next? Let me start by saying that I feel strongly in the market economy. If potential students (or parents) are dissatisfied with the educational content provided by a university, simply attend another school. Use the freedom and power of choice to make your voice heard by simply moving your tuition dollars to different institution. If a university sees a significant drop in attendance, you can be sure that the university will act.
On a much smaller scale, just don’t take the classes that are in question.
Also, I am fervent in the belief that we need to prepare our youth for dealing with life tomorrow, not today. I understand that groups of individuals wish to levy their religious beliefs on the many for the greater good of a few, but the fact is that we live in a hyper-connected and social world, with every culture, language, belief system and bias from every corner of the globe brought to our finger tips through the wonders of smart phones.
We can no more run and hide from this fact than we can avoid the setting of the sun.
If we don’t expose our young adults to the good and the bad, the beautiful and the horrific, the wrong and the different, in a setting that is conducive to learning and creative thinking, then they will in time learn it from other more unsavory resources. Personally, I don’t want my children learning about the world and its profound array of cultures and lifestyles from a morally-depleted reality show or a hyper-biased news network. I want them to be exposed to it in an environment that allows for constructive discourse with an educated and experienced mediator at the front of the classroom.
We are naive to think that our children can’t think and manage their own preferences.
What I cherish about universities is that each is its own ecosystem, saturated with school pride and its own sense of localized nationalism. This leads to the general acceptance of all individuals, by default of being a schoolmate, and allows students from different races, cultures, languages and religious denominations to share in an educational experience from which they will grow both professionally and personally. It’s remarkably profound. We should no more try to legislate the organic growth of our youth in this environment than we should hold them back from what they are capable of achieving.
Most frightening of all: If we allow our legislators to dictate what is morally “proper” to study in school now, how much more power and influence will they attempt to seize in the future? Where does this censorship end?
Let us not deprive our children of the freedoms of choice in their education.
On this Friday, I am revisiting an old blog post that has been in the queue since the passing of Steve Jobs in 2011. When Jobs passed, the internet was abuzz with the deep and significant impact he made on our lives, from computing to movies to how we communicate today. He was inspirational to me, and his “7 Rules of Success" have long been a list I look to regularly. The rules are listed below, and while I had originally lifted the list from an article in Entrepreneur by Carmine Gallo with the expectation to craft my own article around it, that clearly never happened. So, in the interest of time (although no longer urgency), I hope you find inspiration in this great article below. Happy Friday, and cheers!
Steve Jobs’ impact on your life cannot be overestimated. His innovations have likely touched nearly every aspect — computers, movies, music and mobile. As a communications coach, I learned from Jobs that a presentation can, indeed, inspire. For entrepreneurs, Jobs’ greatest legacy is the set of principles that drove his success.
Over the years, I’ve become a student of sorts of Jobs’ career and life. Here’s my take on the rules and values underpinning his success. Any of us can adopt them to unleash our “inner Steve Jobs.”
1. Do what you love.
Jobs once said, “People with passion can change the world for the better.” Asked about the advice he would offer would-be entrepreneurs, he said, “I’d get a job as a busboy or something until I figured out what I was really passionate about.” That’s how much it meant to him. Passion is everything.
2. Put a dent in the universe.
Jobs believed in the power of vision. He once asked then-Pepsi President, John Sculley, “Do you want to spend your life selling sugar water or do you want to change the world?” Don’t lose sight of the big vision.
3. Make connections.
Jobs once said creativity is connecting things. He meant that people with a broad set of life experiences can often see things that others miss. He took calligraphy classes that didn’t have any practical use in his life — until he built the Macintosh. Jobs traveled to India and Asia. He studied design and hospitality. Don’t live in a bubble. Connect ideas from different fields.
4. Say no to 1,000 things.
Jobs was as proud of what Apple chose not to do as he was of what Apple did. When he returned in Apple in 1997, he took a company with 350 products and reduced them to 10 products in a two-year period. Why? So he could put the “A-Team” on each product. What are you saying “no” to?
5. Create insanely different experiences.
Jobs also sought innovation in the customer-service experience. When he first came up with the concept for the Apple Stores, he said they would be different because instead of just moving boxes, the stores would enrich lives. Everything about the experience you have when you walk into an Apple store is intended to enrich your life and to create an emotional connection between you and the Apple brand. What are you doing to enrich the lives of your customers?
6. Master the message.
You can have the greatest idea in the world, but if you can’t communicate your ideas, it doesn’t matter. Jobs was the world’s greatest corporate storyteller. Instead of simply delivering a presentation like most people do, he informed, he educated, he inspired and he entertained, all in one presentation.
7. Sell dreams, not products.
Jobs captured our imagination because he really understood his customer. He knew that tablets would not capture our imaginations if they were too complicated. The result? One button on the front of an iPad. It’s so simple, a 2-year-old can use it. Your customers don’t care about your product. They care about themselves, their hopes, their ambitions. Jobs taught us that if you help your customers reach their dreams, you’ll win them over.
There’s one story that I think sums up Jobs’ career at Apple. An executive who had the job of reinventing the Disney Store once called up Jobs and asked for advice. His counsel? Dream bigger. I think that’s the best advice he could leave us with. See genius in your craziness, believe in yourself, believe in your vision, and be constantly prepared to defend those ideas.” PG: And, of course, the commercial that started it all. If this doesn’t get you choked up, I’m not sure you are human.
There are few causes we rally around more serious, than to raise awareness of one of the most dangerous chemicals around, DHMO (Di-Hydrogen Monoxide), a corrosive chemical easily found in most households.
Each year DHMO poisoning causes thousands of deaths worldwide, Insurance Underwriters report millions of dollars spent each year repairing damage caused by the onslaught of excessive DMHO exposure. We feel the Public MUST BE MADE MORE AWARE!
That’s why we wish to promote today as DMHO AWARENESS DAY!
As the summer months arrive, more people are exposed to the effects of DHMO as they go outside and play along Beaches, Lakes, Rivers & Streams, often in an attempt to beat the heat by swimming, or in other summer past times like boating or fishing. THIS IS WHEN YOU ARE MOST VULNERABLE!
Learn more about one of the most dangerous chemicals found in nature. One that can aid life, but if left untreated, can be one of the most harmful chemicals around.
New consumer behaviors and fickle buying habits have made brand loyalty and push marketing a thing of the past. Acquiring and keeping customers requires more intensive and targeted consumer experiences and engagement. More important, as Millennials (and Digital Natives soon thereafter) continue to enter the workforce with increased purchasing power, having a digital strategy becomes key to long-term failure.
Customer Experience: Creating a memorable and personalized customer experience is key.
Mobile Marketing: Without a doubt, people access information via mobile devices, so any digital strategy will need to consider mobile. This is a tough nut to crack, however, as there has not yet been a clearly defined formula for success. This, in and of itself, creates an exciting opportunity for those with the resources to experiment.
Content Marketing: Not only for improving search engine optimization, but for offering more reasons to engage with customers (much like this article does).
B2C vs B2B: While the priority for B2C digital strategy is customer experience, mobile optimization and conversion rate optimization, the priority among B2B marketers is clearly content management.
Experimentation: Most marketers indicate that 2014 will be a year of experimentation, as they all attempt to try to find the most effective “formula” for content, mutli-channel and mobile optimization.
Control Moves from Marketing to Market: Consumers have complete control of choice, so brands will now need to “battle to provide a continuous flow of ever-changing content for customers to digest.”
Brand Loyalty is a Myth: Information, choice and personalization is creating fickle customers.
Expectations are Outpacing Brand’s Imagination and Investment: Customers want, and have access, to more of everything, so staying ahead of their expectations will be tougher.
The Future of Social Media is … ?: With savvy consumers being able to tailor their social media engagement and privacy settings, it will be increasingly more difficult for brands to get in front of them. As well, the behaviors, from written (Twitter) to visual (Instagram, Snapchat) is quickly evolving, so the next popular social media platform is and will continue to change.
Devolving Effectiveness: While it is losing its effectiveness, marketers still see it as a key to a customer engagement strategy.
Cross Channel Approaches: It needs to be properly balances with other means of reaching consumers, specifically younger consumers, such as social media.
Keep It Simple Stupid: Consumers read email on small mobile devices these days. Marketing messages can often become clustered or difficult to read on a small screen, so engagement should be reconsidered altogether.
Disappearing Effectiveness: Still a primary channel for reaching consumers, but with the fragmentation of cable, dwindling audiences, and rising advertising costs, television is becoming less and less effective. Of marketers polled, 50% indicated that television advertising doesn’t work, and only 20% thought that television would still be useful strategy in five years.
Content Marketing: 90% of those surveyed indicated that “the role of content will continue to grow as push marketing becomes less effective”.
From TV to Mobile: The shift of viewing audiences from the desktop to mobile devices is inevitable.
Prioritizing Mobile: For many organizations, there is already an imperative to become “mobile-first”.
Consistent Message: Maintaining a consistent brand image, culture and message across all channels of engagement is important, especially when considering content may differ from a mobile device to websites viewed online.
Consumer Behavior: Understanding how and when consumers utilize different devices when making a purchasing decisions is key. This is especially true as consumers continue to use mobile devices for price comparisons and consumer reviews during their shopping experiences.
Digital Strategy Skills For Success:
Understanding technology and how it can be applied to improve marketing efforts
Unveiling and utilizing data patters to improve strategies
Thinking creatively and having a willingness to experiment as well as the perseverance to fail
Understanding business and business concepts in general
When I was fourteen years old, I landed my first job at a retail electronics store. The legal working age was (and remains) sixteen, so in order to get the job, I had to lie about my age on my application. This was the era before the internet and readily available background checks, so it wasn’t difficult to do.
I worked in the store’s warehouse, with my primary responsibility being stocking newly received inventory, breaking down oversized cardboard boxes, and heaving a comparatively large, industrial sized broom here and there and back.
I was ecstatic to be paid $3.35 an hour, if even the work was glamorous.
I had a modest middle class upbringing, but my parents weren’t wealthy by any stretch of the imagination. They provided a comfortable lifestyle for my brother and me, but like most families, I could see the luxuries of life were just beyond their reach. At fourteen, I really wanted better clothes, “flash cash” for the newest mall arcade game, and the freedom to splurge for a burger at Orange Julius when I wanted. I didn’t want to guilt my parents into giving me money they didn’t have, however, so getting a job was a logical choice.
The warehouse manager was the first to find out I was under aged, but he allowed me to stay because I was reliable, punctual, committed and hard working. After a few more months, however, corporate higher-ups started asking questions and getting suspicious, so I decided to leave. A few months later, when I turned sixteen, I returned and was immediately re-hired, no questions asked. I worked there for a few years, eventually getting promoted to the showroom floor.
My name tag was something I wore like a badge of pride.
Now imaging if, after the discovery that I had lied on my application and was working illegally, I was punished by having my right to work stripped from me. Imagine I was no longer able to get a job or, at best, had to wait behind other less qualified candidates for the rest of my professional career. No amount of education, experience or ambition would allow me back into the work force with the same rights as others.
All because I was guilty at young age of being ambitious, driven, and desiring to make a better life for myself and my family.
Luckily, America doesn’t punish ambition this way, but this imagined outcome is a frightening example of where the immigration reform debate is dangerously close to going.
Today, almost 11.7 million immigrants are in the US without proper authority or documentation (Pew Research – Hispanic Trend Project). These immigrants live, work and play among us. They have jobs and pay taxes, even if under alias names. In cases where they do not pay taxes, most would happily pay if given the opportunity to do so legally. They are contributing to their community by paying rent, shopping, attending church, buying groceries, and otherwise simply living and raising families. Arguably, the impact on their community is limited, but given the constant threat of arrest and deportation, and the paltry pay typically afforded them, their ability to contribute is limited.
Overall, these immigrants are proud to be law-abiding, family-oriented, and generally good, wholesome and loving people.
Some immigration reform proposals currently under consideration allow undocumented workers to remain in the country but prevent them from gaining citizenship or, at best, create barriers which effectively make it impossible to do so. If implemented, these reforms will in essence create a class of citizens who are allowed to live, work, play, pay taxes and contribute to our community and economy, without effectively having the promise and hope of ever of sharing in the same rights afforded to other U.S. citizens.
It would punish many good people simply for being ambitious, driven and desiring to make a better life for themselves and their families.
It is a complicated issue to be sure, and it will require a well thought out strategy. We are a nation of and built by smart, resourceful and compassionate immigrants, so I am confident (to a degree) that we can find a way to forge policies that will work for everyone. What we must make certain not to do is create a second class of citizens who will never have the same rights as the rest of us.